Compare Sport Cars Vs Green Cars
Would you rather buy a sports car or a green car? 39% of the UK opted for speed rather than ecology. It seems that the message of respect for the environment, tax incentives campaigns and the like, not even in draft 4 of 10 UK. That is the main information that emerges from the car Green marketing study conducted by the ESCP business school in Europe. And that 100% of respondents say they are concerned about the environment. However, 96% of them do not even know anyone in your environment that you bought a car low power (and that even though sales rose 42% last year).
You may have to do with the price of hybrid and electric cars. Some 33% said the reason that draw back. And 64% do not know the advantages of this type of cars or other relevant information on autonomy, battery, repair points … To the extent that u 40% of respondents had not even been raised never buy a hybrid car or electric.
Finally, the survey asked about the factors that drive us to buy a car, and the brands that we think are more “green.” In the first, reliability and efficiency to win the game and consumption. In the second, imposing companies Toyota, Lexus, Honda and Audi.
