Lamborghini Sales Grow in China
Lamborghini continues to strengthen its position in the Chinese market with the opening of a new distributor in the province of Hangzhou, and a new sales area in Beijing, which recently became the largest sales force in the Italian firm in Asia and is located in the famous Jinbao Street, an avenue of luxury boutiques largest worldwide.
Its sales are rising rapidly
These two new centers are part of the growth strategy of the house of Sant ‘Agata in their worldwide sales network and also reflects the success achieved in China, where they up to now has seven distributors.
Lamborghini has been a steady increase in sales in the Chinese market since during the first 10 months of 2009, sales increased by 23.1% (with 64 cars delivered) and by the end of the year, the numbers are expected to reach 80 vehicles sold, compared to 72 of 2008.
Overall, the Italian company had sales in the Asia-Pacific 26.8% during the last fiscal year, compared with 22.8% last year.
This significant improvement is attributable Eastern market without problems, not only to the expansion of dealer network, but also the marketing and communications strategy that was implemented in China.
For example, over 300 prospective clients and nearly 200 journalists, tested and enjoyed the new Gallardo LP 560-4 and LP 670-4 super bat in the Shanghai Auto Show, as well as in some test events organized by Lamborghini China.
“With its rapid economic development, China has attracted worldwide attention and the strength of this economy continues to offer strong potential in terms of growth,” said Stephan Winkelmann, president and CEO of Automobili Lamborghini SpA
“The demand for these cars first-rate suddenly increased in recent years and more and more citizens of the People’s Republic show their fascination with the categorical and extreme design of our brand, because no other car offers the unique excitement of a Lamborghini this young group market in particular, “concluded Winkelmann.
